Las Vegas “Mamma Mia” to close in 2008

Producers have announced that Mamma Mia at Mandalay Bay will be closing in mid 2007 after 2300+ performances.

There has been mixed results with broadway shows in Vegas. Avenue Q had some problems but I suspect it was due to a lack of branding or familiarity with the show by the average Vegas visitor. The shows in Vegas are not destinations unto themselves. Rather they are an afterthought after someone is in Vegas.

“I’m sick of the slots…let’s see a show ! Oooh Look ! Mamma Mia ! I love Abba !”

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2. Kate Hudson arrives at the “Late Show With David Letterman” January 5 2008